Performance Marketing Manager - Mobile App Growth

Company: Paratune Technologies
Product: GoodSpouse - Islamic Matrimonial App
Work Type: Full-time, Remote

GoodSpouse has reached more than 70,000 installs, and we are looking for an experienced Performance Marketing Manager to lead the next stage of our growth.

This is not a general social media or branding position. We need someone focused on measurable results: acquiring quality users, increasing paid subscriptions, reducing acquisition costs, and generating a positive return on advertising spend.

Your responsibilities

• Plan, launch, and manage paid campaigns across Meta Ads, Google App Campaigns, TikTok Ads, and other relevant platforms.
• Increase app installs, registrations, active users, and paid subscriptions.
• Optimize CPI, CAC, CPA, conversion rate, retention, ROAS, and subscription revenue.
• Test different audiences, countries, campaign structures, messages, and offers.
• Analyze the complete funnel from ad impression to paid subscription.
• Run structured A/B tests and make decisions based on data.
• Identify problems in campaigns, onboarding, pricing, and conversion funnels.
• Produce or adapt basic advertising creatives using Canva, CapCut, AI tools, or similar platforms.
• Prepare clear weekly reports showing results, lessons, and next actions.
• Coordinate with our design and development teams when additional creatives or tracking improvements are required.

Success in this role means

• Lower cost per quality install.
• More completed registrations.
• More paid subscribers.
• Lower customer acquisition cost.
• Better retention and conversion rates.
• Profitable and scalable advertising campaigns.

Compensation

Competitive monthly salary with a performance-based bonus connected to agreed growth and profitability targets.

How to apply

Use the application form and include the following in your submission:

1. Your CV or LinkedIn profile.
2. Two or three relevant campaign case studies.
3. The advertising budgets you managed.
4. Your achieved CPI, CAC, ROAS, or subscription results.
5. The platforms and analytics tools you have used.
6. Your expected monthly salary.
7. Your earliest possible starting date.

Please do not apply without measurable performance-marketing experience.

Join us and help build a trusted global platform for Muslims seeking marriage.

• Proven experience managing performance marketing campaigns for mobile apps.
• Strong knowledge of Meta Ads and Google App Campaigns.
• Experience with subscription-based apps, dating apps, social apps, or marketplaces is highly preferred.
• Strong understanding of mobile attribution, Firebase Analytics, conversion tracking, and campaign analytics.
• Ability to show real case studies with budgets, results, and measurable improvements.
• Strong analytical thinking and continuous experimentation skills.
• Ability to manage campaigns independently and take full ownership of results.
• Good English communication skills.
• Experience creating effective short-form video ads and static creatives is a strong advantage.