Brand Guidelines

Official logos, colors, and usage rules for Paratune Technologies.

Use these assets to represent Paratune consistently across websites, apps, documents, and marketing. Prefer official files from this page and keep clear space around every logo.

Brand identity

Paratune is the product brand of Al-Raqia for Software and Digital Content Development.

PARATUNE

Al-Raqia for Software and Digital Content Development

شركة الراقية لتطوير البرمجيات والمحتوى الرقمي

Use PARATUNE as the primary brand mark. Use the legal company name in contracts, invoices, and formal bilingual lockups.

Brand colors

Our palette is built from cyan and blue tones that appear in the geometric PARATUNE mark.

Primary cyan #2FD0F0 Primary brand accent and upper icon stem.
Light cyan #6CE4FC Secondary highlight and lower icon stem.
Deep blue #00A8D8 Supporting accent and icon bowl.
Ink black #111111 Company name, body text, and grayscale support.
White #FFFFFF Backgrounds and reverse logo treatments.

Logo library

Prefer SVG for web and print when possible. PNG lockups are also available for documents and social layouts.

Icon (SVG)

Icon (SVG) SVG

Primary geometric P mark as scalable SVG. Best for websites, apps, and sharp rendering at any size.

Download
Wordmark (SVG)

Wordmark (SVG) SVG

PARATUNE color wordmark as scalable SVG for headers and wide layouts.

Download
Grayscale wordmark (SVG)

Grayscale wordmark (SVG) SVG

Neutral SVG wordmark for monochrome print and single-color contexts.

Download
Primary icon

Primary icon PNG

Geometric P mark for apps, favicons at large sizes, and compact placements.

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App icon (512px)

App icon (512px) PNG

Square master icon for app stores, profiles, and social avatars.

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Transparent icon

Transparent icon PNG

PNG with transparency for overlays and mixed backgrounds.

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Favicon

Favicon PNG

16×16 browser tab icon. Prefer the larger icon when more space is available.

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Color wordmark

Color wordmark PNG

PARATUNE wordmark in brand blues for headers and wide layouts.

Download
Grayscale wordmark

Grayscale wordmark PNG

Neutral wordmark for monochrome print and single-color contexts.

Download
Horizontal lockup (English)

Horizontal lockup (English) PNG

Wordmark with the English company name beside it.

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Horizontal lockup (Arabic)

Horizontal lockup (Arabic) PNG

Wordmark with the Arabic company name beside it.

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Horizontal lockup (bilingual)

Horizontal lockup (bilingual) PNG

Wordmark with English and Arabic company names in one horizontal line.

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Split lockup (EN | AR)

Split lockup (EN | AR) PNG

Centered wordmark with English on the left and Arabic on the right.

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Split lockup (AR | EN)

Split lockup (AR | EN) PNG

Centered wordmark with Arabic on the left and English on the right.

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Stacked lockup (English)

Stacked lockup (English) PNG

Wordmark with the English company name centered underneath.

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Stacked lockup (Arabic)

Stacked lockup (Arabic) PNG

Wordmark with the Arabic company name centered underneath.

Download
Stacked lockup (bilingual)

Stacked lockup (bilingual) PNG

Wordmark with Arabic and English company names stacked below.

Download
Stacked lockup (EN over AR)

Stacked lockup (EN over AR) PNG

Wordmark with English above Arabic for bilingual documents.

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Icon on dark

Icon on dark SVG

Use the transparent icon on dark UI surfaces and night themes.

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Usage guidelines

Protect brand recognition by keeping the geometry, colors, and proportions intact.

Do

  • Use official files from this page at a size that keeps the mark sharp and readable.
  • Keep clear space around the logo equal to at least the height of the P stem.
  • Prefer the color mark on white or light backgrounds, and the transparent mark on dark surfaces.
  • Use bilingual lockups whenever legal or company identity must appear with the brand.

Don’t

  • Do not stretch, skew, rotate, or crop the logo.
  • Do not recolor the geometric mark outside the approved blue palette.
  • Do not add shadows, outlines, glows, or effects to the logo.
  • Do not place the logo on busy photos without enough contrast or clear space.

Need another format?

For SVG, print-ready, or custom partnership assets, please Contact Us.